Esurance selected Omniture Test&Target to display relevant insurance offers specific to a visitor's location
Esurance, a US-based provider of direct-to-consumer online auto insurance, has increased conversions using localised offers and improved paid search landing page click-through by 30%, with Omniture Test&Target.
Esurance has created new insurance offerings specific to the various states it serves and a way to target these offers to different Web site visitors by geographic region. The team also required a method to optimise landing pages tied to its paid search campaigns.
Esurance selected Omniture Test&Target to display relevant insurance offers specific to a visitor’s location and referring paid search term.
Esurance launched a promotional cash rebate to sign on new California auto insurance customers. Using Test&Target, its team was able to geo-target this promotion to site visitors generally located within California, that were not already Esurance auto insurance policyholders.