UK general insurer Equity Insurance Group has acquired the general book of Lincoln-based broker O'Halloran & Co.

O’Halloran & Co has been established for 35 years and is operated by Terence and Linda O’Halloran. Following the book buy, they will continue working on the company’s IFA taxation and pensions business, while some 900 personal lines and commercial policies will be administered by Equity’s Doncaster branch.

O’Halloran & Co fits the group’s regional acquisition criteria. It’s a well-established high street-based business in an area earmarked for further expansion, commented Mike Hutton, Equity branch broking managing director.