Equity Direct Broking (EDBL), a division of UK-based Equity Insurance Group, has bagged three year deal from Mazda UK to administer Mazda's car insurance scheme.

The three year deal requires EDBL to provide fully branded policies through Mazda’s network of 153 UK dealerships, as well as administering its on-line quote and buy system. It also involves a tie-in with Equity’s existing affinity partner, Santander, which provides consumer finance to Mazda buyers via the Mazda Financial Services brand.

Mazda Car Insurance features free seven-day comprehensive cover for buyers of both new and used vehicles. The scheme will be administered at EDBL’s customer contact centre in Colchester.

Mark Cameron, sales director for Mazda UK, said: “Equity demonstrates the online expertise and high levels of customer service we look for when selecting a partner to represent our brand. Its affinity broking division offers the right solution at the right pricing level, making it easier for our customers to access the most appropriate motor insurance policy for their Mazda.”

Neil McCallum, relationship manager at Equity Direct, said: “Dealers describe Mazda UK’s approach to business as ‘an absolute breath of fresh air,’ and have praised the company’s understanding and common sense approach to retailing. Against this background, it’s easy to understand why Mazda, which has a 2.4% share of the UK new car market, has sold more than 50,000 cars in the financial year ending March 2010 and is reporting record interest in the brand.”