Equity Insurance Partnerships (EIP) has extended its affinity partnership with Poppy Insure, the trading subsidiary of The Royal British Legion.

Under the renewed partnership, EIP will administer the Legion’s branded home and motor insurance for the next three years.

EIP will make a contribution to the Poppy Appeal for every policy introduced by Poppy Insure.

EIP managing director Charles Offord said, "Working with brands such as The Royal British Legion demonstrates our growing strength in the affinity market that we have worked hard to progress."

In June 2012, EIP has extended its affinity insurance partnership with First Direct, the banking brand which is a member of HSBC Group.

EIP is a trading name of Equity Direct Broking which is authorised and regulated by the Financial Services Authority.