DriveFactor, a provider of telematics technology, has partnered with motor insurer Admiral Group to expand usage-based insurance (UBI) offerings throughout the UK.

Under the partnership, DriveFactor will support a version of Admiral’s Bell Safe Driver policy that offers discounted auto insurance to UK drivers who apply.

Combining DriveFactor’s data management services and telematics with Admiral’s forward-thinking approach to insurance is expected to further widen the mass-market appeal of UBI.

Admiral Telematics head Sarah Harris said that the partnership with DriveFactor will help provide rewards for its drivers for safer driving.

DriveFactor CEO Steve McKay said that UBI is experiencing rapid acceptance throughout the UK.

"We are pleased to provide Admiral with our turnkey support, including universal hardware, data services, and comprehensive analytics," McKay added.