DirectAsia.com Hong Kong has successfully deployed Sapiens International’s web-based direct insurance software, Sapiens IDIT Software Suite.

The deployment follows implementation of IDIT software suite at DirectAsia.com Singapore in June 2010.

Built on modern Service Oriented Architecture (SOA), the insurance software will help DirectAsia.com to increase its competitive advantage as it plans to further expand its footprint into other countries in the region.

Sapiens Non-Life/General Insurance President Yoel Amir said: "DirectAsia.com Hong Kong can now realize the benefits of a comprehensive direct insurance policy processing platform, yielding extended value from their investment."

DirectAsia.com is a member of Whittington, an international insurance investment and service business, and was formed to challenge the existing agency-based personal lines insurance industry in Asia.

Sapiens serve over 75 insurance customers offering end-to-end solutions for the Life & Pension, Property & Casualty, and Reinsurance markets.