UK-based motor insurer Direct Line Insurance Group is planning to cut about 2,000 jobs in head office and support functions as part of its business transformation plan to improve operational efficiency.

In August 2012, the company revealed a cost savings plan targeting gross annual cost savings of £100m in 2014 and now estimates restructuring costs to be £180m.

Direct Line Group CEO Paul Geddes said, "While we continue to invest in the business with the aim of winning in a market which is changing fast, it’s clear that we need to become more efficient to deliver the good service and value our customers expect."

The company will assist affected employees in seeking new employment opportunities.

"As we have done in the past, we will deal fairly and carefully with those impacted, and do all we can to support them through these changes," Geddes added.