Online insurance provider DentalPlans.com has appointed Robert Solarana as the company's chief financial officer (CFO).

Solarana is a finance and accounting executive, who has experience of building strong teams, partnering with operations, and providing the strategic leadership necessary to support growth oriented organizations, the underwriter said.

Most recently, he was acting as the CFO with The Fragrance Outlet, where he oversaw finance, accounting, IT, human resources and merchandise planning functions for the national retailer of designer fragrances.

He has also worked in different roles with Burger King, GE Equity, and Ernst & Young.

DentalPlans.com president Jennifer Stoll said, "Having just gone through an acquisition this year, Rob’s experience will be critical to our company’s performance and the implementation of strategic financial plans that can have a long-term impact on our future."

Acquired by The Riverside Company in 2012, DentalPlans.com offers dental insurance services in Aetna, Cigna, Careington, Solstice among others.