Dearborn National, a provider of a range of insurance products, has launched a new web site that showcases its new brand, user-friendly navigation throughout the site and an enhanced content organization.

According to Dearborn National, its new web site represents the second phase of an efficient rebranding campaign which was launched on January 1, 2010. The Dearborn National brand was created and released to the market after a research indicated an opportunity to build a brand equity that focused on the organization’s strengths.

The features of the new site include dynamic design which provides messages about the company; intuitive navigation; centralized product content; dedicated producer, employer and individual pages; enhanced contact us section and sales rep look-up feature; new leadership profiles; and an updated careers section.

The company said that the new web site is an efficient resource that uses several areas to keep the customers up-to-date on the latest news, products and services of the organization. The navigation has also been enhanced by making new features accessible on each page of the site.

Tony Trani, president and CEO of Dearborn National, said: “As we continue to build our brand across the nation, we believe a new, fresh web site is an important step in communicating the Dearborn National message. Visitors to our site can easily learn about Dearborn National, the products we offer and the principles we stand for.”