CUNA Mutual Group has chosen iPipeline’s automation software 'AFFIRM' for the digital buying, selling and processing of its annuity products for advisors and their consumers.
AFFIRM for Annuities, an order-entry solution used by advisors, supports customized workflows and enables suitability reviews to ensure FINRA, SEC and state compliance.
CEO, iPipeline CEO Tim Wallace said: “CUNA Mutual Group’s decision to select our AFFIRM platform for the buying, selling and processing of annuities coincides with successful deployments of the solution for some of the nation’s most renowned financial institutions.
“We have invested years into building out the capabilities of the AFFIRM platform, and the increasing volume of advisor orders being processed today is the fruit of our labor.
“Advisors and consumers alike have high expectations for an easy and fast digital experience. AFFIRM fulfills this need while supporting all of the workflows and suitability reviews required by financial institutions to ensure the necessary levels of compliance.
“We are committed to the success of CUNA Mutual Group’s AFFIRM launch and to the support of their partnering financial institutions.”
CUNA Mutual Group annuities vice president Bob Buckingham said: “Hardworking Americans are looking for investment products that are simple and easy to understand. Technology is a critical part of strengthening the investment experience between advisors and their clients.
“The collaboration with iPipeline will help us automate the buying and selling process with our leading annuity products giving advisors more time to focus on guiding and serving their clients rather than transaction orders.”
CUNA Mutual Group’s new process is scheduled to be available this fall and will include MEMBERS Horizon – a new variable annuity – launched in early-August.
“With the accelerated pace of today’s investment environment, our ability to introduce new, innovative annuity products quickly into the market is critical to our advisor community. This new process is an important part of meeting the needs of our customers,” adds Buckingham.