Crump Life Insurance Services, a part of insurance distributor Crump Group, has opened a new life brokerage office in Los Angeles and appointed Robert DiMeo to lead the office.

This new office adds to the Crump Life’s over 20 life brokerage offices existing across US, including its 100-person Time Financial operation located in Woodland Hills, which offers consultative and outsourced life insurance distribution services.

DiMeo will join Crump as managing director of its new Los Angeles-based operation. DiMeo has over 30 years of industry experience, most recently as the managing principal of the Highland Capital Brokerage Los Angeles office.

Previously, DiMeo worked with Equitable, Merrill Lynch and RE Lee International, progressing through positions of increasing responsibility in life insurance brokerage sales, underwriting and client service.

Crump Life Insurance Services president Brian Winikoff said that the Southern California marketplace holds high potential for the company.

"We see a great opportunity to grow in this insurance-rich region by expanding our on-location presence under Bob’s leadership," Winikoff said.