Corporate Insight, a provider of competitive intelligence to the financial services industry, has launched of Life Insurance Monitor, its newest subscription research service.
Through Life Insurance Monitor, the firm will track and analyze the website capabilities and marketing materials that insurance firms provide to prospects, clients and advisors.
Corporate Insight is able to offer subscribers an unbiased, first-hand view of the user experience by holding live accounts they personally fund and open.
Subscribers will also have access to an Advisory Panel consisting of consumers and financial professionals who are available to answer questions and offer unique insights on industry trends and topics.
Outside of the life insurance area, Corporate Insight offers eight Monitor services that cover the entire online financial services spectrum, including annuities, brokerage, banking, mutual funds and credit cards; it also plans to launch Property & Casualty Insurance Monitor.
Life Insurance Monitor senior analyst Ian Lundahl said life insurance monitor will provide this information and analysis to subscribing firms on an ongoing basis.