To bring healt insurance carriers and comusmers together online

Connecture, a provider of web-based sales, service, and process automation solutions to the health insurance industry, has launched a new package of products and services designed to bring health insurance carriers and consumers together online.

The a la carte package, called ConsumerEdge, is made up of multiple products and consultative services that address online marketing requirements as health insurance carriers meet the need of the growing individual market segment.

According to the company, the new ConsumerEdge products features reporting and analytics tools and Plan Advisor, an interactive plan selection tool that educates consumers about different health insurance plan options and makes plan suggestions based on the consumers’ needs and preferences.

In addition, it also features a mobile broker application, which allows brokers to quote plans from their mobile devices, and electronic signature pad technology, which brings the point of purchase to the consumer and delivers legally binding eSignatures with electronic applications.

Dan Maynard, president and CEO of Connecture, said: “Technology is imperative as the health insurance market changes. The products and services offered in ConsumerEdge not only help carriers succeed in today’s individual market, but they also perfectly position carriers to succeed in a post-reform environment.”