Connecture, a provider of process automation solutions to health insurance industry, has acquired Insurix, a provider of sales automation software to health insurance carriers and brokers.

With this acquisition, Connecture will become the health insurance distribution industry’s largest portfolio of clients as well as products, services, and end-to-end solutions.

Together, Connecture’s three product lines, InsureAdvantage, BrokerAdvantage, and StateAdvantage, change the way health insurance carriers and brokers, as well as governmental programs such as state health insurance exchanges, process the distribution of health insurance, easing the friction that exists for consumers and groups when purchasing health insurance plans.

Connecture said it will continue to service and support Insurix clients and will include all carriers in its client partnership benefits, including user group conferences, health reform forums, and product roadmap strategy sessions.

Connecture added that its broker automation platform, BrokerAdvantage, will be enhanced by the addition of Benefit Central, the small group broker automation platform currently offered by Insurix.

The combination of these platforms will enable Connecture to build a distribution model that allows brokers to sell more business, retain more business, and turn simple survival into a attractive business.

Connecture president and CEO Dan Maynard said that the combination of Connecture’s leading-edge technology and services with Insurix’s client base and broker automation platform will transform health insurance market and drive significant savings to an industry burdened with manual processes and inefficiencies.

"By serving more than half of all BlueCross BlueShield plans, 12 of the top 20 largest carriers, and many regional health insurance carriers across the country, Connecture’s automation platforms impact a significant portion of the health insurance market, change the industry dynamic, and take material cost out of the end-to-end transaction of the sale and service of health insurance plans," Maynard said.