Colonial Life & Accident Insurance Company has changed its brand name to Colonial Life, along with the tagline 'Making benefits count'.

The change in brand, logo and tagline are designed to better communicate who the company is and what it does.

Tom Gilligan, senior vice president of marketing and branding at Colonial Life, said: Our new brand says a lot more about what makes us stand out from the competition. Colonial Life still offers valuable, affordable protection for workers and their families through insurance benefits like life, disability, accident, hospital confinement indemnity and limited benefit medical plan coverage.