Insurance group CNA Financial has appointed Roger Nulton as new senior vice president of producer and product development, effective 13 June.

In this newly created role, Nulton will provide overall leadership in the development and execution of strategies that drive field sales performance, and have responsibility for product development across all lines of business.

Under Nulton’s leadership, the CNA will combine its production and sales team with its product development leaders.

CNA said this structural change will directly support its core strategy of developing industry verticals and expects that this bridge between product development and distribution will further its position to be more responsive to producers and customers.

Nulton will join CNA with nearly 30 years of insurance industry experience, including leadership of major business units and field operations. He also led the worldwide relationship between Aon and Allianz, the parent company of Fireman’s Fund.

Previously, he served as president of Fireman’s Fund’s $1.8bn commercial insurance business.

CNA worldwide field operations president Tim Szerlong said Roger’s strategic and operational experience will be a key asset in the CNA’s continued focus on developing a sales culture and optimizing producer performance.