UK finance group Clydesdale Bank, which also operates under the Yorkshire Bank brand, has extended its product portfolio in association with Harrogate-based Engage Mutual to launch Guaranteed 50 Plus Life Cover.

The collaboration represents the latest high-profile partnership for Engage Mutual, which already has numerous established relationships with top companies in each of the life, retail and building society sectors.

The partnership will see Engage and Clydesdale Bank and Yorkshire Bank increase their share of the over-50s protection market by working together to deliver a program of targeted communications to Clydesdale Bank and Yorkshire Bank customers.

We’ve already enjoyed considerable success distributing our Guaranteed Whole of Life Plan through a number of leading partners and we’re extremely pleased to extend our reach through another top-name financial services provider, stated Andrew Haigh, chief executive of Engage. The Clydesdale Bank Guaranteed 50 Plus Life Cover is a very simple, affordable product, which is ideal for those looking for life cover without the intrusion and complexities of underwriting.