China Construction Bank (Asia) Corp (CCB) and American International Assurance Company (AIA Hong Kong) have signed a bancassurance collaboration agreement to jointly offer CCB (Asia)’s customers a selection of AIA Hong Kong’s insurance products and services through its network of 36 branches and three premier select centers in Hong Kong.

The company said that the collaboration will drive products on top of the existing lines of life insurance plans available, aiming to offer a variety of choices for selection, protection and potential returns with efficient payment options.

Charles Ma, president and CEO of CCB (Asia), said: “We are pleased to reach the agreement with AIA, which has strong product innovation skills and in-depth knowledge in serving customers’ insurance needs. Through this collaboration, our customers will enjoy an extensive choice of insurance products supported by quality after-sales services.”

Chris Wei, chief marketing officer and head of bancassurance and direct marketing of AIA Group, said: “The agreement established with CCB (Asia) is the first major bancassurance collaboration for AIA in Hong Kong. This collaboration is an excellent opportunity for two widely-recognized brands to come together, supported by an innovative product range and a strong mutual commitment for customer service excellence; we are very pleased to be working with CCB (Asia) on this exciting initiative.”