Pennsylvania based Custom Benefit Plans (CBP) has signed a partnership agreement with Ritter Insurance Marketing to distribute senior market insurance products through independent insurance agents.

The combination offers unique value not only to insurance companies seeking distribution, but also to independent insurance agents looking for training, marketing, sales and product support.

Ritter Insurance Marketing president Craig Ritter said the partnership with CBP enhances efficiency, reduces redundancy and improves compliance by allowing the local management to focus on agent training, education and local marketing.

"In addition, Custom Benefit Plans is expanding their footprint beyond the pre-65 aged market into the post-65/Medicare market place. We’re happy to help them in these efforts," Ritter added.

Custom Benefit Plans president Sal Dinardo said a number of Ritter Insurance’s tools such as for lead management, product analysis tools and Part D drug cost estimators will help enrich the opportunity for its agent team.

"Ritter provides web-based ‘back office’ tools including agent commission payment systems, management of licensing paperwork, tracking of agent’s active appointments and in-house agent training/consulting services. All these systems reinforce our back office efforts and free up valuable staff time," Dinardo added.

Custom Benefit Plans also provides its agents with product and compliance training, sales and marketing training, lead support, ongoing coaching and mentorship.