Capgemini and inQuba have signed a formal strategic partnership agreement with Capgemini's Global Financial Services Strategic Business Unit to jointly market, sell and deliver digital customer experience (DCX) solutions for the insurance industry.

inQuba can be seamlessly integrated into Capgemini's Insurance Connect ecosystem1 or purchased independently, thereby providing insurers with end to end enterprise customer experience orchestration, including voice-of-the-customer2 analytics and customer engagement functionality.

For Capgemini, the inclusion of inQuba reinforces its focus on assisting carriers in delivering an 'all channel experience' for their increasingly tech-savvy policyholders.

According to Capgemini insurance global head John Mullen: "Insurers see opportunity for competitive advantage by providing a richer and more personalized self-service experience for agents and policyholders.

“The inclusion of the inQuba platform in Insurance Connect will provide an added ability for our clients to understand and act upon customer perceptions across all channels."

inQuba Americas president Paul Cole notes: "As the insurance industry becomes more and more susceptible to digital disruption, opportunities will emerge for progressive carriers to move their focus from 'insurance protection to risk prevention,' paving the way for a more interactive and value added relationship with policyholders.

“inQuba and Capgemini are organized to provide services within the Insurance Connect framework. inQuba provides the detailed mapping and management of the policyholder, and broker journey enabled by advanced analytics. The inclusion of inQuba's CX3 capability in Insurance Connect represents a first for the insurance industry."

Capgemini's Insurance Connect is a comprehensive managed business service hosted by Capgemini on any cloud platform and is pre-configured for specific market segments.

It offers a frictionless clearing house of leading insurance platforms to deliver end-to-end business capabilities combining the power of tailored and optimized packages like Guidewire InsuranceSuite with other commercial solutions and end-to-end services from Capgemini, including solution validation, implementation, deployment, maintenance, hosting and business process outsourcing.

The inQuba solution is focused on the policyholder and broker management layer of the architecture with its Software as a Service (SaaS) platform enabling carriers to run a more customer centric operation based on their ability to: LISTEN to policyholders (via event based surveys) across key moments of truth such as sales and claims administration,  LEARN what drives customer perceived performance (via embedded analytics), SHARE that knowledge across the organization with world class data visualization/dashboards and case management and finally ENGAGE policyholders and close the loop with customizable communications, retention, up-sell and cross-sell templates.