Bupa UK Health Insurance has appointed Damian Lenihan as head of client management, with responsibility for the company's health and care services for its direct business customers.

Mr Lenihan has more than 15 years of experience in the healthcare market. He has managed some corporate accounts at Bupa and was responsible for developing its intermediary trading website, Intercom.

As head of client management, Mr Lenihan will oversee the alignment of Bupa’s private medical insurance, group risk, wellness and occupational health businesses, providing direct business-to-business customers with a single distribution channel.

Ann Greenwood, director of business markets at Bupa UK Health Insurance, said: Damian brings to his new role a wealth of experience and a track record of success within Bupa.