Bupa Individual Protection has announced that it is reducing the premium rates for its critical illness plans with immediate effect.

For critical illness plans bought alongside a mortgage, the rates have reduced by around 7.3% and for stand-alone critical illness cover the reduction is around 5.7%.

Steve Casey, product and marketing manager at Bupa Individual Protection, said: We want to make our five star rated products available to as many people as possible. Feedback from intermediaries suggests that an increasing number of people are looking at reviewable premium business as an alternative to guaranteed premiums.