The Ohio based underwriter Buckeye Insurance has added EagleEye solution to help insurer increase competitiveness in the auto insurance market.

The solution provider EagleEye Analytics said that the offering will enable the firm to optimize its auto program, while offering more competitive rates for its personal auto policies.

Buckeye Mutual Insurance Group chief operating officer and senior vice president John Brooks said that traditional rating methods were creating a competitive disadvantage for Buckeye, which operates in an auto insurance market comprised of rural drivers who often travel long distances.

Upon the completion of installation of the EagleEye’s predictive analytics solution, it will provide the foundation for the Buckeye’s auto initiative planned to start early next year, Brooks added.

EagleEye Analytics president and CEO Roger Burkhardt said, "Implementing sophisticated predictive analytics can revolutionize a carrier’s underwriting capabilities."

Buckeye Insurance offers customized insurance coverage and customer service to rural Midwestern communities in Colorado, Indiana, Kansas, Nebraska, Ohio, and South Dakota.