Broadspire, a third-party administrator to employers and insurance companies, has appointed Annette Sanchez to serve as chief marketing officer of the organization.

Ms Sanchez will oversee claim service sales, medical sales and marketing for the $320 million third party administrator, which offers workers’ compensation, liability and medical management services to a national base of employers and insurers.

Ms Sanchez has held a variety of executive positions in sales, product development and operations during her 25-year career in the insurance and third-party administrator industry, which included a previous role with Crawford & Company, Broadspire’s parent company, as executive vice president, risk management and managed care services.

Ms Sanchez joins Broadspire from Specialty Risk Services, where she was the vice president of sales for the company’s western division and responsible for large sales prospects nationally.

Kenneth Martino, president of Broadspire, said: We are delighted that Annette has decided to join Broadspire. With her background and proven sales record, we expect our sales and marketing efforts to bear even more fruit in the future.