Brit Insurance has appointed Vivek Banga as new head of UK distribution with immediate effect.

Banga, currently UK distribution leader, small business and personal lines, joined Brit Insurance in March 2010. He will continue to report to Simon Cooter director of Market Management & Regional Operations.

Banga will have an additional responsibility for developing and overseeing channel strategy for the UK’s core product range, aimed at businesses with a turnover of up to £300m.

Brit Insurance said Banga will work closely with the UK’s leadership team and regional operations to ensure Brit Insurance optimizes its position with target national and regional brokers. This will include the identification and development of scheme business aimed at key target sectors.

Brit Insurance UK strategic business unit CEO Ray Cox said, since joining Brit Insurance earlier this year, Vivek has made a real impact on how the company look at distribution, both in terms of e-trading and more traditional channels, particularly in the small business arena.

“Widening his remit brings the benefits of his strategic approach and distribution experience to our entire UK business,” Cox said.