Insurance broker Brightside has formed a partnership with the high street retailer Debenhams to introduce a new car insurance product.

The product will be available through the retailer’s website and its UK-based call centres.

Brightside CEO Martyn Holman said, "This partnership between two major players in their relevant industries will benefit both for many years to come."

Debenhams head of personal finance Mike Hazell said, "We’re confident that this partnership will enable us to offer first class car insurance to customers and will raise the profile of Debenhams Car Insurance services within our existing market and beyond."

Brightside and its associated businesses distribute insurance products to individuals and businesses through call centres and online.

The company is made up of complementary insurance broking, lead generation, premium finance and medical reporting businesses.