Insurance broker Brightside has formed a partnership with British supermarket chain Asda.

Under the partnership, Brightside will manage car and home insurance for the supermarket chain as part of its Asda Money division.

Asda Money head Kirsty Ward said that the company wants to deliver quality, straightforward products at great prices and Brightside shares this philosophy.

"Brightside is lowering prices by reducing fraud and at the same time delivering added value products," Ward said.

Brightside chief executive Martyn Holman said, "We are confident that this partnership will be of long-term benefit to Brightside, Asda and Asda customers."

Earlier in July 2012, Brightside had formed a partnership with the high street retailer Debenhams to introduce a new car insurance product.