Bravo Wellness, an Ohio-based firm which offers services to employers and business partners desiring results-based incentives for wellness, has named Craig Peterson as regional sales director.

According to the company, Mr Peterson has extensive background in employee benefits and technology solutions for the insurance industry.

Mr Peterson founded two businesses and joins Bravo having over 30 years of related experience including working with insurance carriers, large employers, and national insurance brokers to manage health care risk.

He has led development at two national health plan administrators as director of business development and a national insurance broker as state president.

Jim Pshock, founder and president of Bravo Wellness, said: Craig has demonstrated a passion for healthcare cost reduction, and his clients have reaped the rewards. Results-based wellness programs are here to stay, and Craig has the knowledge and experience to support employers embarking on this path to employee health and meaningful return on investment.