To empower individual health policy shoppers

Benefitfocus has announced that Benefitfocus eDirect Shop & Apply, which provides insurance carriers with a technology solution to quickly reach the individual market with technology that can be easily implemented in 60 days or less.

The new solution gives carriers a front-end online tool that offers individual policy customers an educational benefit plan selection experience.

Health plans using eDirect Shop & Apply can promote their individual products and provide consumers with shopping tools, side-by-side comparisons and informative videos to help them understand their plan options.

Delivered via Benefitfocus Software as a service, eDirect Shop & Apply can be implemented quickly, providing health insurance companies with an effective way to capture the growing individual market.

As a feature of eDirect Shop & Apply, Benefitfocus’ direct-to-consumer insurance application, health plans have the opportunity to provide an experience to consumers. eDirect’s advanced branding and private-labeling capabilities allow the user experience to be customised to meet each insurance carrier’s specific needs.

These include defining the consumer’s work-flow throughout the process as well as controlling the images, text, videos, button styles, and even the placement of sections and navigation options throughout the site.

The consumers use the web-based solution to compare, review and easily apply for individual health insurance policies online. The solution can pre-qualify customers for certain plans by following designated business rules, allowing customers to see only the plans for which they are eligible based on pre-qualification criteria.