BancorpSouth Insurance Services has selected the ProspX platform, a web-based, sales collaboration platform to streamline communication and also enhance visibility with its prospects and clients.

According to the company, BancorpSouth will deploy ProspX InsiderConnect, the first electronic marketing platform, which delivers targeted insurance industry, line-of-business, and carrier specific news and key intelligence to brokers through a custom e-newsletter.

ProspX president and CEO Todd Young said: "We are pleased that BancorpSouth Insurance Services has chosen our platform as a means of reaching its prospects and clients and are excited to know that we are adding value to their current CRM implementation."

The platform will help producers share custom content with prospects and clients, who will automatically start receiving this critical intelligence, based on pipeline data already available in the company’s Salesforce Sales Cloud.

BancorpSouth Insurance Services chief marketing officer Chris Boone said InsiderConnect provided producers with an immediate access to valuable intelligence relevant to the key opportunities in their pipeline, besides serving as a great tool for staying in touch with their prospects and clients.

"As an additional benefit of the ProspX roll-out, we have seen the accuracy of our sales pipeline data improve and are realizing the full potential of our Salesforce implementation," Boone added.