AXA, a financial protection and wealth management company, has made its new wrap proposition, Elevate live. Six consultative partners will be the first advisers to have access to the operational Elevate platform.

Elevate, developed by AXA Distribution Services, aims to provide the first UK platform service which is claimed to meet advisers’ requirements.

The consultative partners were chosen to give as broad a representation of the adviser market as possible, with each operating different advice models and back-office systems. They will be able to place funds under management once the bespoke implementation and training process is completed.

Initial capability allows for investment in General Investment Account, ISA and PEP wrappers only. Development of the proposition will continue with further product wrappers being introduced later in 2008 and availability expanded to the wider market.

Paul McMahon, managing director of AXA Distribution Services, said: Our implementation, business consultancy, technology and customer service teams are all now working with our partners to hone our service proposition. We plan to be best in market and 2008 will be a very exciting year for us as Elevate takes off.