AXA Equitable Life Insurance has launched 'The Source,' a multi-media web site that complements the company's existing online press room. The goal of the new site is to broaden access to AXA Equitable as a resource and thought leader on financial protection and retirement planning.

The company said that the Source is designed to help the expanding population of bloggers, and traditional media, keep abreast of financial security trends and the growing pressure on individuals to generate retirement income beyond Social Security and employer-sponsored plans.

Barbara Goodstein, executive vice president and chief innovation officer of AXA, said: Innovation remains the fabric of our communications efforts. The Source is the latest example of how the tools at our disposal – notably technology and creativity in this case – help to create a unique platform of learning.

Chris Winans, senior vice president and head of external affairs of AXA, said: Our mission is to share with the public the intelligence we gather to determine the best way to serve our customers’ evolving financial security needs. To do this right, we need to be at the cutting edge in terms of how we share information as well as how we gather, interpret and use that information to benefit our clients. The Source is one way to help us do that.