Aviva has announced that its joint-venture in China, Aviva-Cofco, has obtained regulatory approval from the China Insurance Regulatory Commission for a branch license in the province of Jiangsu.

Aviva-Cofco now has eight branches in the provinces of Guangdong, Beijing, Sichuan, Fujian, Shandong, Hunan, Hebei and Jiangsu. Including its sales offices, the joint venture is now operating in 23 cities.

Aviva-Cofco has opened its first branch in Guangzhou in 2003. Aviva-Cofco will adopt a multi-distribution channel strategy in the province of Jiangsu.