Aviva has reported total long-term savings sales of GBP9.40 billion for the first quarter ended March 31, 2008, up 2% compared to GBP9.18 billion for the same quarter in 2007.

According to Aviva, the performance reflects the strength and diversity of its business during the quarter when the economic environment was uncertain. Aviva’s US and Asian businesses were particular highlights and remain significant growth engines for the group.

The company’s life and pensions sales for the period improved 5% to GBP8.17 billion compared to the same quarter in 2007.

Andrew Moss, group CEO of Aviva, said: Overall, we are making good progress towards the group’s medium-term performance targets and the cost savings that we announced last year.

While we expect some further short-term uncertainty in some of our markets, the strength of our balance sheet and the prudent management actions we took last year will help us ride out economic turbulence. Aviva’s diversification across geographies, distribution channels and products will continue to prove a great strength in current market conditions.