Aviva Canada has announced the rebranding of its subsidiary companies Pilot Insurance, and Scottish & York Insurance, as Aviva Pilot and Aviva Scottish & York.

The company is in the final stages of creating a single corporate brand that Canadian consumers and the insurance industry can identify with. In addition to Aviva Pilot and Aviva Scottish & York, the company also operates Aviva Insurance, Aviva Traders and Aviva Elite.

Robin Spencer, president and CEO of Aviva Canada, said: By adopting the Aviva brand mark, Aviva Pilot and Aviva Scottish & York clearly become part of the ‘One Aviva’ value proposition for consumers and insurance brokers in Canada.