Life insurance and pension products group Aviva has appointed Amanda Mackenzie as the company's new group marketing director and also a member of the group's executive committee. Ms Amanda will report directly to Andrew Moss, the CEO of the company.

Ms Amanda was most recently with British Gas, where she was the commercial and marketing director of the company. She is also a member of the new government strategic marketing advisory board and is also a fellow of the marketing society. She is also on the board of the National Youth Orchestra of Great Britain.

Mr Moss said: I am delighted that Amanda will be joining Aviva. She is both an excellent marketing professional and a successful change agent. Amanda will join my group executive and her appointment is a key addition to my senior leadership team.