Aviva and HSBC have extended their general insurance deal to 2016, and Aviva has been appointed as as a preferred strategic partner in the UK and Europe.

Aviva said that the appointment as a strategic partner to HSBC will offers significant opportunities within the insurer’s life and general insurance business across Europe.

In 2007, HSBC and Aviva signed five-year exclusive general insurance distribution deal for home, travel and creditor business in the UK, which enables the bank’s customers to purchase general insurance products through its branches in the UK, over the telephone, and online.

Aviva’s UK business chief executive Mark Hodges said the extension of general insurance deal with HSBC is a clear indication of the existing strength and depth of the partnership.

Aviva has more than 100 bancassurance partnerships around the world.