Astra Life officially launched to serve Indonesian market

PT Astra Aviva Life ( Astra Life ) which will market its products & services as Astra Life powered by Aviva is officially launched and ready to serve the Indonesian market to sell and distribute life insurance products in Indonesia.

The launch is the peak of a series of important milestone which were started with the signing of the Conditional Shareholder Agreement and Share Purchase Agreement by PT Astra International Tbk and Aviva International Holdings Limited on January 17th, 2014.

The regulatory approval was subsequently obtained on April and completion of transaction is materialized on May 26th, 2014, and finally followed by the official approval from OJK (Otoritas Jasa Keuangan) for the business licence under the name of PT ASTRA AVIVA LIFE on August 13th, 2014.

Astra Life believes that it has all the resources to be a trustworthy and leading life insurance company in Indonesia to help Indonesians to Love Life: We want to help our customers to "Enjoy today, dare to dream, and live the dream", by leveraging Astra’s strong reputation, deep knowledge of Indonesian customers and distribution network, combined with Aviva’s world class technical expertise. This has been complimented by local talent from multiple background of life insurance and financial industries.

These resources are a solid foundation to bring Astra Life’s aspiration into reality. Astra Life aims to be a top 5 life insurance company in Indonesia.

President Director of PT ASTRA AVIVA LIFE, Philip Willcock said: "Our aspiration is to become a top 5 life insurance company in Indonesia drawing on the strength of our parent companies. Astra’s experience and network as a national leader for 57 years in Indonesia and Aviva’s experience as a world class insurer with a 300 years heritage. Together we have all the resources to achieve our aspiration."

Astra Life aims to serve the needs and exceed expectation of Indonesians market by offering a wide range of protection and investment products. Astra Life will offer those products through a range of distribution channels.