Would allow for up to $10,000 of coverage aimed at helping victims of identity theft recover certain costs associated with having their identity stolen

Affinion Security Center (ASC), a Connecticut-based provider of identity theft protection, detection and resolution services, has launched ID theft insurance in New York State.

The new insurance benefit will be rolled out automatically to current New York-based members of IdentitySecure, as well as those consumers who have enrolled in an ASC powered protection plan through their financial institution.

The insurance provided will allow for up to $10,000 of coverage aimed at helping victims of identity theft recover certain costs associated with having their identity stolen.

Tom Rusin, president and CEO of ASC, said: “This benefit is the first of many product enhancements that we will roll out to NY residents and around the US, ultimately offering them a comprehensive choice of what protection is right for them.”