Anthem Blue Cross and Blue Shield, the trade name of Anthem Health Plans of Kentucky, an independent licensee of the Blue Cross Blue Shield Association, has sold Arison Insurance Services to Assurance Investment Partners.

Arison has six offices across Kentucky and sells medical, dental, life and disability insurance to groups and individuals.

The company will continue to operate under the Arison name and, effective immediately, all of the Arison employees will be employed by Assurance Investment Partners (AIP). Paul Anderson, who served as vice president, will replace Tom Schifano as the managing director of the agency.

Deb Moessner, president and general manager of Anthem Blue Cross and Blue Shield, said: The sale of Arison Insurance will ensure our internal sales team can build on the successes of our core business and distribution models, while allowing Arison to benefit from a management team focused on developing an aggressive growth strategy.

Jude Thompson, a founding partner of AIP, added: Over the next several months, we will focus on implementing a strategy that will allow AIP to expand its reach within the Kentucky and the surrounding states. The expertise and resources Arison brings to AIP support this goal and further strengthen our long-term plans.