The new applications are designed for Apple iPhone and Blackberry Storm users

American Family Insurance has launched a new service that enables customers to use cell phone applications to file a claim, pay insurance bills, check their accounts and locate the nearest American Family agent.

Reportedly, the new applications are designed for Apple iPhone and Blackberry Storm users. The company has said that a new, streamlined version of the company’s web site is also available to all mobile phone users.

According to the company, the new applications and mobile web site, eliminates much of the graphic and multimedia extras, to fit into mobile devices with smaller screens and slower internet connections.

The company has added that the iPhone and BlackBerry applications are downloadable programs that allow users to access commonly used functions of the company’s internet site. Additionally, the new applications will allow customers to immediately report a claim from the scene of an accident and even locate nearby vendors that can help repair their vehicle.

Bill Simon, digital marketing director of American Family Insurance, said: “Our customers are doing more from web-enabled phones and other portable communication devices. People rely on mobile technology so they can do business with us from virtually anywhere at any time.”