Publicly held personal lines insurer Allstate has introduced usage-based insurance product, Drive Wise to encourage and reward safe driving.

The auto insurance policy will be available at seven states by November 2012, while additional states are slated for introduction in 2013.

Drive Wise has been designed to measure mileage, braking, speed, and time of day when a customer is driving to support safe driving.

Using telematics technology, Allstate calculates a driving discount for each customer based on the data.

For safer driving habits, more than 150 million miles have been recorded to date, in an effort to enable participating customers earn driving discounts on their car insurance.

The average savings of the drivers earning a discount is nearly 14% per vehicle.