US personal lines insurer Allstate has named Sanjay Gupta as the company’s executive vice president and chief marketing officer, effective from 1 September 2012.

The insurer has assigned Gupta to concentrate on marketing and consumer focused initiatives to implement the strategy of offering unique products to different customer segments.

Gupta will report to Thomas Wilson, Allstate’s chairman, president and chief executive officer, the company said.

Wilson said, "Sanjay’s strategic and operating skills will further accelerate the implementation of our strategy to serve the four distinct customer segments in our marketplace."

"His successful experience in branded consumer financial services, data analytics and electronic commerce will support increased customer loyalty, innovative product offerings and profitable growth in all of our businesses."

Before accepting the current role, Gupta was working with Ally Financial as the chief marketing officer, where he spearheaded the global re-branding efforts and the rapid growth of the consumer deposit business.

Prior to Ally, he was the senior vice president, global consumer and small business marketing at Bank of America, where he worked seven years in a variety of marketing roles.

Gupta said, "Allstate has a proven track record of introducing award-winning advertising and marketing campaigns, and I plan to continue to leverage those successes."