Allstate Insurance Company, a US-based publicly held personal insurer, has launched Claim Satisfaction Guarantee, a new feature to serve its policy holders.

With the help new feature, customers who are not happy with the service they receive on a paid auto claim will receive a credit to their auto policy premium from Allstate.

Under the feature, eligible customers who are dissatisfied in any way with the service on a paid auto claim can receive a credit to their premium if they express their dissatisfaction in writing within 180 days of the incident that triggered the claim.

Allstate said the feature is now available in 31 US states, and is planning to launch in addition states throughout 2012.

Allstate senior executive vice president of agency operations and chief marketing officer Mark LaNeve said the Claim Satisfaction Guarantee backs up the commitment to deliver a complete, positive experience for the customer, and this feature, furthermore, will be one more way in which the firm distance ourselves from competitors.