ALLOW, the information privacy company, has implemented the UK’s first social media insurance for consumers, with a strategy to deal with the impact of reputational damage, account jacking and all other forms of ID theft.

Under the insurance cover, all the subscribers of ALLOW will get payment for legal advice and expert support in the event of a claim.

According to the service provider, the support includes legal assistance to help from online search experts to locate and remove, or bury, offending material.

This process of burying content, or ‘reverse SEO’, would normally cost thousands of pounds and is not generally available to the average consumer, ALLOW said.

ALLOW CEO Justin Basini said there were cases of hacking, account hijacking and reputational damage emerging all the time.

"Anyone that has suffered as a result of having their identity stolen or a third party taking over their accounts will know that this can be a distressing and arduous process to put right. We’ve got the solution," Basini added.

The company said the insured amount is £10,000 in professional fees and supplementary costs for any one incident in respect of identity theft or account jacking, or £3,500 in respect of any reputational damage sustained.

ALLOW’s insurance supported protection for its members forms an integral part of the ALLOW Protect service, which costs £3.99 per month.

ALLOW Protect assists people with Facebook privacy, data protection, cutting down spam/ junk mail, blocking online tracking, and guarding against ID fraud by monitoring their personal data.