Insurance company Bajaj Allianz is looking to improve its position in the Indian market with a new advertising campaign headed by agency TBWA.

Bajaj Allianz is an insurance company in India offering life and general insurance. Bajaj Allianz is a joint venture between Indian auto manufacturers Bajaj Auto, and Allianz, the world’s largest general insurance company.

Sanjay Jain, head of marketing at Bajaj Allianz Life Insurance, said: We look forward to some great advertising and wonderful working relationship with them. Meanwhile Kurien Mathews, director of TBWA India, noted: Allianz is the world’s largest insurance company. Bajaj is one of India’s most respected brands. We are proud and delighted to have been chosen by Bajaj Allianz.

Allianz is also sponsoring the forthcoming India-Pakistan cricket series, now named the Allianz Cup. TBWA have designed the trophy, which will be revealed on January 13, 2006, before the series starts.