Allianz Insurance has launched a new online-only car insurance offering, Your Cover insurance, on comparison website Confused.com.

Allianz has developed the Your Cover insurance, which is already available from www.yourcoverinsurance.co.uk, following research with over 4,000 consumers.

Allianz said that the product provides customers with the flexibility to build their own bespoke policy and choose the level of cover to suit their individual lifestyle and needs.

Customers can purchase a basic level of comprehensive cover and then add up to 14 optional insurance covers such as breakdown, foreign travel and roofbox and trailer cover.

Policyholders can also select the level of excess that is right for them and Your Cover does not charge administrative fees for any changes made to policies, said Allianz.

Allianz Retail head of direct customer marketing Andy James said Allianz is always looking to meet consumer demand and recognises that comparison sites present a popular way to buy insurance products. Confused.com receives millions of visitors each year and is an excellent platform for Allianz Your Cover insurance.