Allianz Insurance has launched its new online-only car insurance coverage Your Cover insurance, on a comparison website Moneysupermarket.com.

Allianz said Your Cover insurance, which is already available from yourcoverinsurance.co.uk, has been developed following research with over 4,000 consumers.

According to the Allianz, the product offers customers with the flexibility to build their own bespoke policy and select the level of cover to suit their individual lifestyle and needs.

Customers can purchase a basic level of comprehensive cover and then add up to 14 optional insurance covers such as breakdown, foreign travel and roofbox and trailer cover.

Policyholders can also select the level of excess that is right for them and Your Cover insurance does not charge administrative fees for any changes made to policies, Allianz added.

Allianz Retail head of direct customer marketing Andy James said that Your Cover insurance gives consumers exactly what they have been asking for – the flexibility to build a tailor made policy with a level of cover to suit individual needs – this flexibility ultimately allows customers to have more control over their premium costs.

"Moneysupermarket.com is the UK’s leading finance price comparison website and is an excellent platform for Allianz Your Cover insurance," James said.