To complete the senior management team for the company's three operating divisions

Alliance HealthCard, a membership and insurance marketing company, has announced the promotion of three of its senior officers.

Bradley Denison has been promoted to executive vice president of Alliance HealthCard. He also continues in his role as general counsel and secretary for the company. Mr Denison joined the company in early 2006 as general counsel of Benefit Marketing Solutions. He had formerly been senior vice president and general counsel for Rent-A-Center (RAC).

David Huguelet has been promoted to president of Access Plans USA, the company’s Retail Plans Division. Mr Huguelet joined the company in 2005 and has been senior vice president, New Business Development. He has over 20 years of experience in the financial services and insurance industries. He has held sales and marketing positions with a number of the leaders in the industry including Household Finance, American Bankers Insurance Group (now Assurant), AON and Protective Life.

Robert Hoeffner has been promoted to senior vice president of Administration of Alliance HealthCard. Hoeffner joined the company in 2007 and has been senior vice president of Operations. He has 25 years of experience in building and executing strategic plans in high-growth service, hospitality, agency and franchise organisations.

Danny Wright, chairman and CEO of Alliance, said: Brad, David and Bob are highly skilled managers, and we are looking forward to their continued growth with the company. These promotions signify one further step in our consolidation and development process. Along with the recent announcements of Susan Matthews as president of Benefit Marketing Solutions (our Wholesale Plans Division) and Michael Shiomos as president of America’s Health Care Plans (AHCP, our Insurance Marketing Division), we have now completed our senior management team for our three operating divisions. Brad and Bob work across these three divisions to enhance productivity and overall company performance.