Supplemental health insurance provider, Aflac has appointed John Harmeling as new senior vice president of worksite marketing.

The move will develop and implement programs to help the company’s agents and brokers deliver enhanced financial protection to businesses and their employees, the insurer said.

Harmeling possess almost 20 years of underwriting marketing experience and has handled the responsibility to develop and drive growth strategies in Aflac’s worksite segment, managing integrated sales and marketing programs across all sales channels, and extending its efforts to attract and retain customers.

Aflac executive vice president, and chief marketing and sales officer Michael Zuna said John brings years of marketing experience to Aflac and will help the firm to round out its already strong marketing team.

"In his role, John will help equip Aflac’s agents and brokers to educate employers on ways to offer additional protection and security to workers and their families through Aflac’s wide range of competitively priced voluntary insurance products," Zuna added.

Additionally, Harmeling will keep a tab over emerging trends and prepare suitable policies that will deem fit within the competitive landscape prioritizing specific market opportunities and strategies to increase the number of businesses.

Before accepting the current role, Harmeling discharged his duties as a strategy and business development executive at Experian, a global leader in consumer and business credit reporting and marketing services.

Prior to Experian, he worked with Bank of America and also led various marketing and worksite marketing functions in the UK/Ireland, Southeast Asia, and the US with AIG.